Welcome!

Join us in this Masterclass, with artists, teachers, retreat leaders, authors & collaborators Mati McDonough and Faith Evans-Sills in the Art Practice Masterclass: Turning Your Passion Into Profit Online.

This class will take your creative confidence further than ever, giving you the tools to stop dreaming about your visions and actually manifest them!

Begin your best year ever with us!!

Are you a creative wondering how do I make it? Where do I begin? How do I last? How do I develop my online presence?

  • An artist who longs to be able to talk about and sell your work with more clarity and confidence?

  • A creative who wants to take their business online but feels unsure of the steps?

  • Overwhelmed with all the things? Burnt out creatively and wondering when it will all get easier?

  • Wondering and asking yourself: Where do I focus my efforts?!

We get it and we’ve been there. As artists who’ve both been doing this creative work for decades and weathered the storms of 20+ years of creating, we understand. We’re here to provide needed support, nurturing, focus, re-invigoration and guidance. Let us hold the lantern as we lead you on the artist path.

You are:

  • Looking for guidance into creating a sustainable and profitable studio practice.

  • Wanting to grow your confidence to put yourself out there & turn your passion into profit.

  • Unsure of how to develop and grow your online presence, and wanting to know more about the ins and outs of using social media.

  • Needing clarity on the basics of selling your work.

  • Interested in gaining exposure & building a brand/creative identity.

  • Seeking steps to working with galleries & conquering local marketing.

  • Overwhelmed with where to begin with email marketing for success.

  • Dreaming of making your art the focus of your career but you don't know the next steps to take.....

 

Art Practice Masterclass: Turning Your Passion Into Profit Online

{A 14 DAY DEEP DIVE}

AN IMMERSIVE MASTERCLASS TO BUILD A CREATIVE BUSINESS THAT IS TAILORED TO FIT YOU, FOR SUSTAINABILITY + ABUNDANCE

In this class we will lead you through creating the foundation that you need to thrive! TAKE YOUR WORK TO THE NEXT LEVEL, REAWAKEN YOUR CREATIVITY AND BUILD YOUR CREATIVE BUSINESS.

Class Details:

When: Instant Access Upon Purchase
Where: Online, Self Paced you’ll have all of the 14 days of content immediately at your fingertips. Its all yours to keep forever after!

Cost: $195

 
 
 

 
 
 
 

Hi, we’re Mati and Faith

Friends, co-teachers, authors, retreat leaders, art collaborators and painters. We each have over 20 years of personal painting experience, along with years of working in the art worlds of New York City and San Francisco. We draw from these experiences as we create our popular online classes and retreats. We offer art retreats for women in some of the most beautiful & inspiring places in the world.

Together we share a love of inspiring women to explore their creative dreams through making art. Our co-authored book Painting the Sacred Within has become a beloved resource of inspiration for woman world wide as they explore their creative and art making dreams.

Taking the time to figure out our own personal patterns of work flow, connection, time management, passions, creative confidence, goal setting…..we’re bringing all of that wealth of knowledge to this class. We are playing the long game with our art businesses, and after doing this successfully for decades each we’ve learned that creating a foundation of sustainability for our biz has been HANDS DOWN the most important thing that we have done to achieve GROWTH in our businesses!

 
 

 
 

Take Your Art & Biz To The Next Level

 
 

Mati and Faith are collaborating together to offer this Masterclass, giving you access to their expertise in a community group setting. This will be a powerful 14 day journey! Let them help you kick off this new year, setting yourself up for long term success in 2023 and far beyond!

 
 

This class is not about teaching you how to hustle harder.

 
 

Frankly we think that often today everyone is hustling a bit too hard already and all of us need a much welcomed rest, a safe space in which to relax! We want to focus on getting you from point A to point B, saving you years of time, money and frustration!

 
 

Our goal is for you to uncover the strength of your voice.

 
 

This will help guide your way towards your personal, one and only art business which will be unique to you and no one else! With each lesson we want to give you tools that have worked for us on our creative journey, so they can become guide posts for you. So that things feel easier, so that you feel like there is more flow and more joy in creating and selling your work. Setting yourself up with structures to help you thrive. Creating your blue print for success in 2023!

 
 

Stop dreaming and actually manifest your visions!

 
 

In this Masterclass we will guide you in exploring a topic that can feel overwhelming to new and seasoned artists alike: how to put yourself out there, how to diversify your income streams, and ultimately build a business that thrives! Through recorded video discussions, written lessons, activities, and printable worksheet pdfs, we’ll break down this complex subject into 14 daily digestible workshops that will help you understand & clarify your personal vision. You’ll come away with the skills, insight & knowledge to take your creative confidence further than ever along with a solid foundation on which to build a successful art business!

 
 
 
 

 

What You Will Gain

Here’s what you’ll get from this Masterclass:

  • Strength, creative confidence and strategy:

    Gain clarity in your work and your plans for the future.

  • Our insider’s scoop:

    Gain the inside scoop on what has and hasn’t worked for us and where and how we’ve pivoted to sustain 20+ year art careers.

  • A stronger social media presence:

    Gain a stronger social media presence and direction to promote your work and put your self out there.

  • Knowledge for how to develop your business & presence online:

    We lay out our strategies for success & steps to get there.

  • Support & community:

    Gain the support & community of a group of Creative Soul Sisters journeying with you for a 2 week jump start into the new year!

  • Foundation, energy & intention for your creative business:

    You’ll build the foundation of your art business, the energy & intention behind it.

  • Expert Interviews on topics that can feel daunting & confusing: 

    Working with galleries, local marketing & networking, licensing your art 101, email list building, creating a personal brand.

  • Define and vision your personal brand:

    Explore and develop that element that makes people know that your art is yours and your alone through defining your personal brand.

  • Our knowledge over 20+ years of personal art business experience:

    We've gained all of this knowledge over 20+ years of personal painting experience, through our time in Art School, and running our creative businesses. We want to share what we've gained with you. This is not a studio class, we won't be sharing any painting instruction with you since we offer lots of other classes about how to create your work.

 

 

The Class Modules

Let’s walk through exactly what you’ll be learning in the Art Practice Masterclass…

This online intensive is now Self Paced, you get instant access to all of the rich content. The class follows a daily classroom rhythm to help you stay focused on your goals, stay creatively engaged and deeply explore all of the topics with 6 separate Modules that you will journey through during this fun filled nurturing 2 weeks!

 

1. Putting Yourself Out There & Turning Your Passion into Profit

• Studio Chat Video: Putting Yourself Out There with Faith and Mati

*Studio Chat Video: Turning Your Passion into Profit with Faith & Mati

• Worksheet: "Fear + Desire Rituals".

*Turning Your Passion into Profit: Practical Applications

• Putting Yourself Out There: The Basics

• Studio Chat Video: Diversified Income Streams & What job fits you best with Mati and Faith

• Learning how to Pivot and Diversify your offerings for Sustainability.

• Worksheet: Teach What You Love

2. Using Social Media to Develop an Online Presence & The Basics of Selling Your Work

• The Ins and Outs of Using Social Media to Develop an Online Creative Presence

• Growing Your Creative Confidence.

• Worksheet: Instagram Posting: Own Your Awesome!

• Studio Chat Video: An Overview of the Basics of Selling Your Work with Mati & Faith

• Worksheet: Selling + Shipping with an Online Store

*Using Instagram to share your work: strategies that feel aligned, content creation, types of posts, consistency, etc.

3. Gaining Exposure & Building a Brand/Creative Identity

• The Secret to Gaining Exposure

• Worksheet: Practical ideas for gaining exposure

• Interview: The nuts and bolts of creating a visual identity with Designer Jen Van Arsdale

• Personal Branding: Finding & Using Your Unique Creative Voice to create a visual identity.

•Worksheet: Defining Your Personal Brand

*Staying True to You while gaining exposure.

 

4. Steps to Working with Galleries & Conquering Local Marketing

• Interview: Steps to Selling Your Art with Galleries with Artist Francis Sills

• Tools of the Trade—Capturing Your Art for Print, Posterity & Profit

• Practical Application: Bonus Questions for your Painting Process

• Interview: Conquering Local Marketing with Artist Jenan McLain

5. Licensing 101 & Email Marketing for Success

• Studio Chat Video: Unplugging with Faith & Mati

• Licensing 101: Preparing Your Art for Licensing Success!

•Interview: Email Marketing for Success, with Marketing Guru Desha Peacock

• Worksheet: Questions to Ask When Negotiating Your Licensing Deal— Hooray!

• Email Lists: building engagement with your community.

*Reference: How to Store your Files for Licensing Ease

*How to Get the Deal!

6. Team Work Strategies for Collaboration & Navigating the Seasons

• Behind the Scenes with Mati and Faith: Sharing strategies for collaboration & team work.

• Studio Chat Video: Sustainability Mindset & Navigating the Seasons with Faith & Mati

*Diving Deeper:: Resources & Further Inspiration

• Tools & Tricks: our favorite apps, tech, tricks, ways of batching work, etc…

• Rocking Your Badass Self!

 
 

 
 

In just a couple weeks you can gain clarity & direction!

 

We’ll share all the strategies, tips, mindsets and all the secrets of what has (and hasn’t) worked for us over 20+ years as successful working artists. We’ve been able to keep going despite set backs, we’ve developed strategies for sustainability! And now, we’re sharing them all with YOU.

Dedicated creative superstars, jump start your art business now for 2023 and beyond!

 

Sign Me Up!

This means: 

  • 14 days of daily lessons, spread over 6 Modules chock full of all the goodness, delivered to you in our private online classroom.

  • All of the class, lessons, videos and worksheets are yours to keep forever, to come back to whenever you need them!

Payment Options

Pay in Full

Cost: $195

“A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life.”

- Elizabeth Gilbert

 

“THERE IS NO DOUBT THAT CREATIVITY IS THE MOST IMPORTANT HUMAN RESOURCE OF ALL. WITHOUT CREATIVITY, THERE WOULD BE NO PROGRESS, AND WE WOULD BE FOREVER REPEATING THE SAME PATTERNS.”

- EDWARD DE BONO

We're so thrilled to share this class with you, exploring this exciting topic that is so close to our hearts. See our Testimonials and FAQ’s below!

 

 

Testimonials

WORKING FROM HOME CAN BE SUPER ISOLATING AND IT WAS NICE TO HEAR FROM FELLOW CREATIVES AND KNOW YOU’RE NOT ALONE IF YOU STRUGGLE.

“Thank you for this class!! The timing at the start of a new year couldn’t be better to set intentions. Working from home can be super isolating and it was nice to hear from fellow creatives and know you’re not alone if you struggle. So many helpful takeaways from this class .. from exercises in finding your true voice to unplugging from social media ( a big one personally ) I also love all the suggested podcasts and reading ! Will definitely be downloading as a resource to come back to when I feel lost :)” -Cassie Berube


I REALLY FELT SEEN, VALUED, ENCOURAGED HERE AND I WOULD RECOMMEND THIS CLASS FOR ANY HUMAN BEING

"Mati and Faith are beautiful, vibrant, fierce female goddesses. They have inspired my painting practice and my life tremendously. I have done a few e-courses and they are fantastic because you get to meet artists from all over the world and you build this little community of support for each other. I developed the courage to share my art in this space privately and that helped me to feel confident to share it on a public platform like Instagram, which for me was hard because I've been social media-resistant for years because I am passionate about boundaries. ;) Anyway, I am learning to live with boundaries AND share my art and soul. Mati and Faith have similar aesthetics but have a very distinct personal style. They encourage you to also develop your own vocabulary of mark-making and your voice. I really felt seen, valued, encouraged here and I would recommend this class to any human being. Art-making is therapeutic and magical and fun and I love seeing everyone's particular style. With love and gratitude! Thank you Mati and Faith for your presence and love. <3" -Laura Marsolais


WE EACH HAVE SOMETHING BEAUTIFUL TO SAY

“Thank you so much Mati and Faith. My favorite words were your final ones, ‘There is room for all of us. We each have something beautiful to say.” -Jackie May


I FEEL LIKE THIS CLASS HAS BEEN A SANCTUARY, A PAINTING SISTERHOOD, A PLACE FOR GROWTH AND INSPIRATION!

“My favorite class ever. Faith and Mati's passion and gentle guidance and instruction have been a breath of fresh air into my artistic endeavors. I feel like this class has been a sanctuary, a painting sisterhood, a place for growth and inspiration! I can't wait to continue the journey!" -Kathy Anne


I HAVE LEARNED SO MUCH ABOUT MYSELF AND MY ART.

"I just want to say thank you from the depth of my heart and soul for this amazing class. You both have a beautiful purpose in this world and I am so honored to be a witness and student of your gifts and teachings. I have learned so much about myself and my art. I have painted more than I did in art school!" -Jennifer Perry


I ACTUALLY FEEL LIKE I CAN NOW SEE A PATH FORWARD WITH MY WORK THAT I WASN’T ABLE TO SEE BEFORE!

"This class was so helpful. It really helped me move forward and out of my comfort zone. I actually feel like I can now see a path forward with my work that I wasn't able to see before (!!) And I really enjoyed hearing other people's paths too, it was so inspiring." -Lisa Sousa


THIS HELPED ME GRADUALLY TO ACCEPT MY IMPERFECTION, AND BECOME LESS FEARFUL!

"I really love love love this course very much! Not only teaching me painting technique, both of you also shared spirit, courage, fear...these true feeling of you! That make me gradually to accept my imperfection, and become less fearful! I enjoyed every moment of painting! Also love the group here! I love to see and read every response! It's very important that show me the variety way to see every painting! Learn so much!" -Joy Lui


THE STRUCTURE AND LOVE AND COMPASSION WHICH YOU SEND OUT AND SHARE IN THESE CLASSES IS SO GENTLY, NURTURING AND SUPPORTIVE.

"Hugest unending thanks and gratitude to you both, Mati and Faith - the structure and love and compassion which you send out and share in these classes is so gentle, nurturing and supportive - it's really the perfect loving recipe for me - and I thank you so very much. Your guidance is cracking open and helping me to welcome adore and accept the creative side within me which has yearned to be expressed for a lifetime - thank you for helping me connect further with myself and all of you wonderful souls."

-Quigley Ashton

 

You deserve this same kind of love, connection and attention, and we guarantee that whatever energy you put into building this foundation for your business will come back to you tenfold over the years!

 

Register now!

Cost: $195


 
 
 

FAQ'S

you’ve got questions, we’ve got answers

Who is this class for?

This online class is open to all artists & creatives longing to turn their passion into profit. It is open to both beginners as well as seasoned artists who are wanting new perspectives.

There are so many other art business classes out there, why is the Art Practice Masterclass different?

In the Art Practice Masterclass: Turning Your Passion Into Profit Online you’ll be getting the perspective from 2 artists who’ve been there: Faith and Mati have each had 20+ years of experience in the art world as professional artists, we have each written books on art, taught hundreds of artists how to paint and find their creative voice in their work. We are including strategies, tips, mindsets and secrets of what has (and hasn’t) worked for us over 20+ years as successful working artists. We’ve been able to keep going despite setbacks, we’ve developed strategies for sustainability! And now, we’re sharing them all with YOU.

Is this a studio class, will there be art lessons?

There will not be any painting instructional lessons in this class. Rather, this will be a Masterclass focused on the foundation of your art business, the energy & intention behind your art and brand for sustainability and growth. This class will focus on leading you though the exciting topic of laying the foundation for a creative business that thrives. We’ll explore this topic through 14 Daily deep dive lessons chock full of essays, video chats, inspirational prompts, expert interviews and printable worksheet pdfs, in which you will be asked to go deeply within, exploring your heart & soul and dream big. We’ll lay out steps to help you get there!

What if my art business is not up and running yet, can this course still help me?

In order to get the most out of this Masterclass you should already be making art, that’s all you’ll need to get started. You don’t need to have a website or a shop yet, but you do need to have the commitment to building a long term art practice with the goal of selling your work. If that’s not your dream then this class probably isn’t for you.

I already have an art business, is this still a good fit for me?

Yes, the Art Practice Masterclass is a perfect fit for someone who is already on their art journey!

What will I gain from taking this course?

  • Strength, creative confidence and strategy: Gain clarity in your work and your plans for the future.

  • Our insider’s scoop: Gain the inside scoop on what has and hasn’t worked for us and where and how we’ve pivoted to sustain 20+ year art careers.

  • A stronger social media presence: Gain a stronger social media presence and direction to promote your work and put your self out there.

  • Knowledge for how to develop your business & presence online: We lay out our strategies for success & steps to get there.

  • Support & community: Gain the support & community of a group of Creative Soul Sisters journeying with you for a 2 week jump start into the new year!

  • Foundation, energy & intention for your creative business: You’ll build the foundation of your art business, the energy & intention behind it.

  • Define and vision your personal brand: Explore and develop that element that makes people know that your art is yours and your alone through defining your personal brand.

  • Our knowledge over 20+ years of personal art business experience: We've gained all of this knowledge over 20+ years of personal painting experience, through our time in Art School, and running our creative businesses. We want to share what we've gained with you. This is not a studio class, we won't be sharing any painting instruction with you since we offer lots of other classes about how to create your work.

Will I have access to Faith & Mati?

This is a Self Paced Masterclass, where you will receive 14 deep dive lessons, delivered to you for 2 weeks in our online password protected classroom. Faith and Mati are not in the classroom but all of our content is there for you to go at your own pace! All of the lessons are pre-recorded and will release each morning so that you can access them in your own time zone, on your own schedule!

You’ll have access to all of the lessons & content that you get to keep to review and go back to forever.

How long will I have access to the course material?  

You'll have lifetime access to all course material & workshop content, to enjoy, explore and dive into as many times as you like. You simply need to be logged into your account on Ruzuku, the site that hosts my online classes, to access the workshop!

Do I have to complete all the projects? How much time will be required of me?

You will have lifetime access to the course material in our online classroom, so you can go at your own pace! We want this class to feed your inspiration, and be a receptive place where you can relax, develop ideas and gain energy for your art business. We also want you to grow and succeed, we recommend that to get the most out of this class you set aside daily time during the 14 days of the class to watch the videos, work on the projects and homework. Think of it as a gift investing in yourself and your future happiness!

How does the online class work?

You will have your own easy to access password protected online classroom where you'll have access to the first lesson starting the first day of class. Every day of the 14 days of the Masterclass you’ll receive a new lesson in our online classroom.

You will receive an email from our e-course host Ruzuku when each new lesson is available, this will be in the early morning in your time zone. After the class ends, the complete online class will be yours to review and enjoy forever. All of the lessons are pre-recorded so you can access all of the lessons as your own schedule permits, and in your own time zone, you just need to be logged into your account with our e-course host Ruzuku.

How does sign up work?

After you click the Register Now button below, you'll be directed to our online e-course host Ruzuku to sign up and pay. You'll create your own personal account with Ruzuku which you'll use to sign in and access our online classroom. When a new lesson is available in our online classroom you will receive an email from Ruzuku letting you know.

Do you offer refunds?

No refunds will be offered. Online access to the course material is given at the time of purchase so it is not possible to offer refunds. Thanks for your understanding.

 

We're so thrilled to share this class with you, exploring this exciting topic that is so close to our hearts,

xo Faith & Mati

A bit more about your teachers...

Faith is a painter, wife, mother, world traveler and creative guide making her home in sunny Charleston, South Carolina. After 15+ years in New York City Faith craved a closer daily connection to nature, so she took the leap moving her family to the South Carolina coast in 2011. In her work, Faith draws inspiration from nature’s wild and small moments; from love, textiles and most importantly, the relationships that shape her. Classically trained in painting with a BFA from Skidmore College and an MFA from Parsons School of Design, along with over twenty years of personal painting experience, Faith enjoys inspiring others to manifest their most heartfelt ideas through creating art. Her first book, Painting the Sacred Within, a guide to art techniques for expressing your authentic inner voice, was published in 2017 with North Light Press. She is a well-loved teacher both online, across the United States and internationally at her annual art retreats in Morocco, Costa Rica and Mexico. Faith’s paintings have been exhibited widely and included in numerous books and publications including Painted Blossoms, Paint Lab, Color Lab, Seventeen, Calm, Happinez and Mabel Magazine. Her art has also been featured on designs for Anne Taylor Company Lou & Grey. Follow along on Instagram where she posts daily beauty and inspiration.

 

Mati is an artist and daring adventurer whose name is pronounced Matey, like Ahoy! She is an Oakland, California based artist, illustrator, painting teacher and author of Daring Adventures in Paint.  After wanting to be an artist for many years, but feeling like it was “impractical”, at 29 years Mati took the leap and went back to art school at the California College of the Arts. Almost 10 years later, she is still excited and terrified every time she sees a blank canvas. She has had dozens of art shows, taught painting classes internationally and had her art used by clients Patagonia, University Games, Pier 1, as well as greeting cards, and her very own home decor line. She also has illustrated several children’s books including “i carry your heart” written by ee cummings. Through her workshopsbook, and popular online course, she spreads a warm message of creative courage: it’s never too late to show the world your magic.